After recently reviewing the content of numerous websites’ pages, we thought we would repost this article we wrote a while back The importance of good content on your web pages can not be overstated. Content is one of the most…
Ever visited a website only to be so repulsed by the garish, horrible, clashing colors that you instantly exit the site? There is nothing that screams “amateur” louder than the clumsy use of color on a website. We’ve all seen…
The client had a seemingly simple question: “How much do you charge for a website?” He expected a simple answer – a dollar figure. He felt frustrated when he couldn’t get an immediate answer. Another client did get a dollar…
I once had a client, let’s call him George Smith, President of Smith Tool & Die. He didn’t have a logo. But he thought he did. On his letterhead, business cards, signage, and even on his trucks, there was the…
Many great manufacturing companies, it seems, can build anything – except an effective website. I am always amazed that many top professional manufacturing, industrial and engineering firms have websites that are poorly designed, hard to navigate, impractical, and impossible for…
Something that’s been bothering me for some time now is all of these totally corny, clichéd, self serving, fatuous and vague taglines that businesses come up with. Personally, when I read one of these ridiculous taglines on a company’s website…
Sometimes you just have to cut your losses, admit that what you were trying to do or the way you were doing it simply doesn’t work. That’s the time to stiffen your upper lip and get back to that drawing…
You never get a second chance to make that first impression. So why not make it an impressive one? People don’t always see your products and services as the fabulous things you know they are. What they do see though,…
In our client experience with business owners, especially those just starting up, we’ve found that it is common to confuse and interchange terms like Logo, Branding and Identity. What a logo is, what it is meant to do, what company…
One of the points SkyHawk Studios tries to bring home to our clients when we are hired to build their website, is the factor of consumer usability. The most important consideration when building a website is not the beauty of…