I learned copywriting back when there were no computers. We studied the “grand old men” of copywriting, people like Albert Lasker, David Ogilvy and John Caples. We had the basics of good copy drilled into us. Well, the advertising…
When it comes to their websites, many business owners have just one question: “How can I increase my page ranking on Google and other search engines?” But the answer isn’t a simple one. Search Engine Optimization (SEO) is a complex…
If you wonder why your marketing efforts aren’t resulting in the customers you think you should be getting or if you’re not selling enough of your products and services, then you’ll want to continue reading. We came across another excellent…
So you’ve got a great widget and you want to tell the world about it. You decide you’re going to get a brochure printed. You’re going to get some ads out, write a press release and put a fabulous website…
What are some of the most annoying factors of your website that can drive your potential clients away? As professional designers and experienced marketeers, we always try and direct our clients in the best dos and don’ts of website design….
Trying to grab a customer’s attention these days is like standing up in a roaring crowd during a major sporting event and yelling, “Hey, pay attention to me!” With the amount of stimuli we’re bombarded with constantly, you need to…
After recently reviewing the content of numerous websites’ pages, we thought we would repost this article we wrote a while back The importance of good content on your web pages can not be overstated. Content is one of the most…
The client had a seemingly simple question: “How much do you charge for a website?” He expected a simple answer – a dollar figure. He felt frustrated when he couldn’t get an immediate answer. Another client did get a dollar…
Many great manufacturing companies, it seems, can build anything – except an effective website. I am always amazed that many top professional manufacturing, industrial and engineering firms have websites that are poorly designed, hard to navigate, impractical, and impossible for…
Something that’s been bothering me for some time now is all of these totally corny, clichéd, self serving, fatuous and vague taglines that businesses come up with. Personally, when I read one of these ridiculous taglines on a company’s website…