Designing your logo is one of the most important promotional tasks for your company. Your logo is your public face. If it looks amateur, people will assume that your company is amateur and unprofessional. If your logo is well designed…
As former IBM CEO Thomas Watson Jr. told Wharton students in 1973, “good design is good business.” Investing in your company’s image and branding is a long-term strategy that has paid off for many businesses. It’s easy to skimp on…
In today’s economy, no one can afford costly overruns on graphic design projects – including your website design. Keeping within the budget is a cooperative effort between you and your graphic designer. Here are a few tips to ensure that…
“I’ve already had two web designers try to put together our website,” the client confessed to me. “They both failed. Their designs were attractive, but they just couldn’t seem to connect with the realities of our business.” Unfortunately, this story…
Once upon a time, life was simple. People accessed the web on their desktop computers or laptop computers. If you were designing a website, it just had to look good on a computer screen. Simple. But over the last few…
A frequent conversation we have with clients is on the subject of logo and photo reproduction quality. Typically, the client needs to know if a photograph or a logo image is high enough quality for their intended use. For instance,…
Why is the bounce rate on your website so high? Are people bouncing off of your website home page? Do they leave your home page without clicking through to other content? If so, your website may be violating some simple,…
Ever visited a website only to be so repulsed by the garish, horrible, clashing colors that you instantly exit the site? There is nothing that screams “amateur” louder than the clumsy use of color on a website. We’ve all seen…
In today’s economic climate, we are finding that our client’s largest concern is how to maximize their gains with reduced budgets, limited resources, and fewer personnel. Given the social media tools we have available today, it is possible to forward…