Designing your logo is one of the most important promotional tasks for your company. Your logo is your public face. If it looks amateur, people will assume that your company is amateur and unprofessional. If your logo is well designed…
Branding is a term you hear thrown about by advertising agencies, marketing agencies and big businesses. They talk about “branding,” ” brand equity” and “brand loyalty. But is this something a small business needs to be concerned about? In a…
As former IBM CEO Thomas Watson Jr. told Wharton students in 1973, “good design is good business.” Investing in your company’s image and branding is a long-term strategy that has paid off for many businesses. It’s easy to skimp on…
A frequent conversation we have with clients is on the subject of logo and photo reproduction quality. Typically, the client needs to know if a photograph or a logo image is high enough quality for their intended use. For instance,…
Ok, so we like Jeff Foxworthy’s humor! But seriously… Do you cringe a bit when you look at your logo? Are you a bit embarrassed to hand out your business card with that old logo on it? Do you envy…
Can Your Logo Be Type-Only or Does It Have to Be an Image? Not all clients need a symbol or picture as their logo. Sometimes an effective logo can be made using typography only. After all, logos is Latin for…
You want your logo to enhance your company’s image. You want it to look professional, contemporary, and represent the quality of your products and services. So how do you avoid a logo that makes your company look small, unprofessional, backward,…
Undeniably, Apple is the master of branding. And they understand how to keep their identity consistent to their brand. Plus it doesn’t hurt that they have the resources and budget to keep it all going. But Apple started out just …
Good logo design is highly individual. It is an attempt to capture the spirit and essence of your company in a simple, distinctive, easily recognized symbol. Designing a logo is a cooperative endeavor: the designer brings his or her expertise…
One of the most important qualities of a good logo is simplicity. The best logos are simple, bold, and easily recognizable, whether on the side of a building or on a business card. An effective logo needs to be recognizable…