Designing your logo is one of the most important promotional tasks for your company. Your logo is your public face. If it looks amateur, people will assume that your company is amateur and unprofessional. If your logo is well designed…
Web terminology can sometimes be confusing. What’s the difference between the internet and the World Wide Web, for instance? (And there is a difference!) What’s the difference between a domain name, an IP address, and a URL? What’s the difference…
Asking “how much should a website cost?” is a bit like asking “how much should dinner cost?” It depends on where you go, and what you order. If you don’t have much money and just need to fill your belly,…
It may seem that all marketing and promotion is online these days. And there’s no question that a great website is a company’s number one promotional item, and online marketing is becoming more and more vital. Still, there are certain…
It’s Halloween again, that time of year when the dead rise again. Ghosts, ghouls, and zombies shamble down our streets, demanding candy. Seems like a good time to talk about a subject that’s been publicly declared dead many times, but…
As former IBM CEO Thomas Watson Jr. told Wharton students in 1973, “good design is good business.” Investing in your company’s image and branding is a long-term strategy that has paid off for many businesses. It’s easy to skimp on…
When it comes to their websites, many business owners have just one question: “How can I increase my page ranking on Google and other search engines?” But the answer isn’t a simple one. Search Engine Optimization (SEO) is a complex…
I’m sure you’ve seen the ads – “build your own website in minutes.” Website DIY (do-it- yourself) services offer you a wide range of professional designs you can use for free or at a low cost. All you have to…
A new year is upon us. Will 2014 be a good, profitable year for you, or a year of struggle? A good New Year’s resolution might be to make the most of those scarce marketing and promotion dollars. This is…
“I’ve already had two web designers try to put together our website,” the client confessed to me. “They both failed. Their designs were attractive, but they just couldn’t seem to connect with the realities of our business.” Unfortunately, this story…