Web design and creation is a constantly changing landscape. Breakthroughs in technology are constantly presenting new challenges and opportunities. Here are a few of the current trends that might affect the way you do business online. 1. Long-scrolling websites: In…
Fresh, interesting content is vital to any website. It’s what keeps people on your site and keeps them coming back for more. And it’s a key factor in improving your search engine rankings. Google and other search engines look for…
I learned copywriting back when there were no computers. We studied the “grand old men” of copywriting, people like Albert Lasker, David Ogilvy and John Caples. We had the basics of good copy drilled into us. Well, the advertising…