Designing your logo is one of the most important promotional tasks for your company. Your logo is your public face. If it looks amateur, people will assume that your company is amateur and unprofessional. If your logo is well designed…
As former IBM CEO Thomas Watson Jr. told Wharton students in 1973, “good design is good business.” Investing in your company’s image and branding is a long-term strategy that has paid off for many businesses. It’s easy to skimp on…
In our client experience with business owners, especially those just starting up, we’ve found that it is common to confuse and interchange terms like Logo, Branding and Identity. What a logo is, what it is meant to do, what company…
One of the first things we go over with our clients, especially those who are just starting a business, is how they should pick their company and website domain names. One might think this is easy, and a kind of…
If you’ve hired a professional graphic designer to make over your company image, it’s important that you listen to what he or she has to say about your image and your promotional literature. If the designer you have hired is…
So why does professional logo design not cost $5.00? SkyHawk Studios often gets asked by potential clients, why logo designers have such varied costs. Here is some insight into the answer to that question. While perusing the web one day,…
Thank you for visiting SkyHawk Studios’ new blog. For our first post, we thought we would write about the creative process that goes into developing a marketable image of your business. With over 25 years of experience, not only in…