Designing your logo is one of the most important promotional tasks for your company. Your logo is your public face. If it looks amateur, people will assume that your company is amateur and unprofessional. If your logo is well designed…
As former IBM CEO Thomas Watson Jr. told Wharton students in 1973, “good design is good business.” Investing in your company’s image and branding is a long-term strategy that has paid off for many businesses. It’s easy to skimp on…
One of the most important qualities of a good logo is simplicity. The best logos are simple, bold, and easily recognizable, whether on the side of a building or on a business card. An effective logo needs to be recognizable…
I once had a client, let’s call him George Smith, President of Smith Tool & Die. He didn’t have a logo. But he thought he did. On his letterhead, business cards, signage, and even on his trucks, there was the…
So how do you know if the logo you are paying for is “good”? There are plenty of bad logo designs out there. For a laugh or two, you can see some examples of bad logos here, for instance. The…