Ever visited a website only to be so repulsed by the garish, horrible, clashing colors that you instantly exit the site? There is nothing that screams “amateur” louder than the clumsy use of color on a website. We’ve all seen…
The client had a seemingly simple question: “How much do you charge for a website?” He expected a simple answer – a dollar figure. He felt frustrated when he couldn’t get an immediate answer. Another client did get a dollar…
Many great manufacturing companies, it seems, can build anything – except an effective website. I am always amazed that many top professional manufacturing, industrial and engineering firms have websites that are poorly designed, hard to navigate, impractical, and impossible for…
Something that’s been bothering me for some time now is all of these totally corny, clichéd, self serving, fatuous and vague taglines that businesses come up with. Personally, when I read one of these ridiculous taglines on a company’s website…
You never get a second chance to make that first impression. So why not make it an impressive one? People don’t always see your products and services as the fabulous things you know they are. What they do see though,…
One of the points SkyHawk Studios tries to bring home to our clients when we are hired to build their website, is the factor of consumer usability. The most important consideration when building a website is not the beauty of…
So how do you know if the logo you are paying for is “good”? There are plenty of bad logo designs out there. For a laugh or two, you can see some examples of bad logos here, for instance. The…
SkyHawk Studios recently completed an extensive promotional project for a Portland-based design engineering firm, Sturges DesignWorks. It’s a good example of the broad range of services we offer, but more importantly, a good example of how to execute an extensive…
In today’s economic climate, we are finding that our client’s largest concern is how to maximize their gains with reduced budgets, limited resources, and fewer personnel. Given the social media tools we have available today, it is possible to forward…
We’ve been doing copy writing for over 25 years. We’ve written, revised, edited and ghost-written hundreds of articles, essays, business descriptions, blog posts, press releases and even books. What we’ve found as a common problem, especially with companies trying to…