I’m sure you’ve seen the ads – “build your own website in minutes.” Website DIY (do-it- yourself) services offer you a wide range of professional designs you can use for free or at a low cost. All you have to…
A new year is upon us. Will 2014 be a good, profitable year for you, or a year of struggle? A good New Year’s resolution might be to make the most of those scarce marketing and promotion dollars. This is…
“I’ve already had two web designers try to put together our website,” the client confessed to me. “They both failed. Their designs were attractive, but they just couldn’t seem to connect with the realities of our business.” Unfortunately, this story…
This is the third article in a series on targeted marketing. The first two were How to Find Your Target Market and How to Reach Your Target Market. Marketing is never done to “everyone.” Any business, product or service has…
American businessman John Wanamaker (1838 – 1922) once famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This is a problem common to all businesses, large and small. You spend…
“Target Market” or “Target Audience” is a concept that many business people don’t fully understand. Some years ago, I had a client who wanted to sell a self-help book. When I asked them who their target audience was, they said…
Once upon a time, life was simple. People accessed the web on their desktop computers or laptop computers. If you were designing a website, it just had to look good on a computer screen. Simple. But over the last few…
My latest 3DS Max project is an imaginary Asian temple, designed primarily from Cambodian motifs. The challenge was to deliver a convincing level of detail, even in closeups, while not overloading memory. It was made using some advanced modeling, texturing…
Bob had a great idea for a t-shirt business. His design ideas were killer; he just knew the kids would love them. The stores would be clamoring to take them. He was ready to go into mass production, right now! …
A frequent conversation we have with clients is on the subject of logo and photo reproduction quality. Typically, the client needs to know if a photograph or a logo image is high enough quality for their intended use. For instance,…