Something that’s been bothering me for some time now is all of these totally corny, clichéd, self serving, fatuous and vague taglines that businesses come up with. Personally, when I read one of these ridiculous taglines on a company’s website…
Sometimes you just have to cut your losses, admit that what you were trying to do or the way you were doing it simply doesn’t work. That’s the time to stiffen your upper lip and get back to that drawing…
You never get a second chance to make that first impression. So why not make it an impressive one? People don’t always see your products and services as the fabulous things you know they are. What they do see though,…
In our client experience with business owners, especially those just starting up, we’ve found that it is common to confuse and interchange terms like Logo, Branding and Identity. What a logo is, what it is meant to do, what company…
One of the points SkyHawk Studios tries to bring home to our clients when we are hired to build their website, is the factor of consumer usability. The most important consideration when building a website is not the beauty of…
One of the first things we go over with our clients, especially those who are just starting a business, is how they should pick their company and website domain names. One might think this is easy, and a kind of…
Alright. You’ve just started a business, or you’ve been in business for a while. Good. So you’ve heard about how important it is to optimize your website so search engines can find it, so more business can be driven your…
If you’re in any kind of business, you know how important word of mouth is and what it means in terms of gaining new customers – translated into lots more inroads into the community translated into lots more dollars in…
So why does professional logo design not cost $5.00? SkyHawk Studios often gets asked by potential clients, why logo designers have such varied costs. Here is some insight into the answer to that question. While perusing the web one day,…
In today’s economic climate, we are finding that our client’s largest concern is how to maximize their gains with reduced budgets, limited resources, and fewer personnel. Given the social media tools we have available today, it is possible to forward…