As former IBM CEO Thomas Watson Jr. told Wharton students in 1973, “good design is good business.” Investing in your company’s image and branding is a long-term strategy that has paid off for many businesses. It’s easy to skimp on…
“Target Market” or “Target Audience” is a concept that many business people don’t fully understand. Some years ago, I had a client who wanted to sell a self-help book. When I asked them who their target audience was, they said…
Thank you for visiting SkyHawk Studios’ new blog. For our first post, we thought we would write about the creative process that goes into developing a marketable image of your business. With over 25 years of experience, not only in…