So you’ve got a great widget and you want to tell the world about it. You decide you’re going to get a brochure printed. You’re going to get some ads out, write a press release and put a fabulous website…
One of the most important qualities of a good logo is simplicity. The best logos are simple, bold, and easily recognizable, whether on the side of a building or on a business card. An effective logo needs to be recognizable…
Ever visited a website only to be so repulsed by the garish, horrible, clashing colors that you instantly exit the site? There is nothing that screams “amateur” louder than the clumsy use of color on a website. We’ve all seen…
I once had a client, let’s call him George Smith, President of Smith Tool & Die. He didn’t have a logo. But he thought he did. On his letterhead, business cards, signage, and even on his trucks, there was the…
Many great manufacturing companies, it seems, can build anything – except an effective website. I am always amazed that many top professional manufacturing, industrial and engineering firms have websites that are poorly designed, hard to navigate, impractical, and impossible for…
So how do you know if the logo you are paying for is “good”? There are plenty of bad logo designs out there. For a laugh or two, you can see some examples of bad logos here, for instance. The…
SkyHawk Studios recently completed an extensive promotional project for a Portland-based design engineering firm, Sturges DesignWorks. It’s a good example of the broad range of services we offer, but more importantly, a good example of how to execute an extensive…
If you’ve hired a professional graphic designer to make over your company image, it’s important that you listen to what he or she has to say about your image and your promotional literature. If the designer you have hired is…
We’ve been doing copy writing for over 25 years. We’ve written, revised, edited and ghost-written hundreds of articles, essays, business descriptions, blog posts, press releases and even books. What we’ve found as a common problem, especially with companies trying to…
We recently met with the executives of a manufacturing company that needed a new website. The owner mentioned that they had interviewed a number of other website professionals, and while they all knew the technical aspects of putting a website…