Web design and creation is a constantly changing landscape. Breakthroughs in technology are constantly presenting new challenges and opportunities. Here are a few of the current trends that might affect the way you do business online. 1. Long-scrolling websites: In…
Fresh, interesting content is vital to any website. It’s what keeps people on your site and keeps them coming back for more. And it’s a key factor in improving your search engine rankings. Google and other search engines look for…
I learned copywriting back when there were no computers. We studied the “grand old men” of copywriting, people like Albert Lasker, David Ogilvy and John Caples. We had the basics of good copy drilled into us. Well, the advertising…
Of course, the biggest thing missing would be the website itself. According to Score.org, 49% of small businesses don’t even have a website! In an age when 97% of customers search for goods and services online, that’s a major omission…
Designing your logo is one of the most important promotional tasks for your company. Your logo is your public face. If it looks amateur, people will assume that your company is amateur and unprofessional. If your logo is well designed…
Web terminology can sometimes be confusing. What’s the difference between the internet and the World Wide Web, for instance? (And there is a difference!) What’s the difference between a domain name, an IP address, and a URL? What’s the difference…
Your website navigation system is the roadmap to your website. It tells users where to go to find what they need and how to get there. If it’s easy to understand, simple, and easy to use, you’ll get click-through, interest…
Okay, you’re starting a new business. You’re enthusiastic about it. Your business plan makes sense, the profit and loss projections look good, you’re eager to get going. Then you run up against the big question – what do you name…
“I’m too busy running my business. I don’t have time to blog.” I hear that all the time from business owners, particularly of small and medium-sized businesses. They’re already flat-out handling the everyday concerns of their business, and blogging just…