Many great manufacturing companies, it seems, can build anything – except an effective website. I am always amazed that many top professional manufacturing, industrial and engineering firms have websites that are poorly designed, hard to navigate, impractical, and impossible for…
You never get a second chance to make that first impression. So why not make it an impressive one? People don’t always see your products and services as the fabulous things you know they are. What they do see though,…
One of the points SkyHawk Studios tries to bring home to our clients when we are hired to build their website, is the factor of consumer usability. The most important consideration when building a website is not the beauty of…
So how do you know if the logo you are paying for is “good”? There are plenty of bad logo designs out there. For a laugh or two, you can see some examples of bad logos here, for instance. The…
SkyHawk Studios recently completed an extensive promotional project for a Portland-based design engineering firm, Sturges DesignWorks. It’s a good example of the broad range of services we offer, but more importantly, a good example of how to execute an extensive…
If you’ve hired a professional graphic designer to make over your company image, it’s important that you listen to what he or she has to say about your image and your promotional literature. If the designer you have hired is…
So why does professional logo design not cost $5.00? SkyHawk Studios often gets asked by potential clients, why logo designers have such varied costs. Here is some insight into the answer to that question. While perusing the web one day,…
In today’s economic climate, we are finding that our client’s largest concern is how to maximize their gains with reduced budgets, limited resources, and fewer personnel. Given the social media tools we have available today, it is possible to forward…
We recently met with the executives of a manufacturing company that needed a new website. The owner mentioned that they had interviewed a number of other website professionals, and while they all knew the technical aspects of putting a website…
Why Hire a Professional? We live in an age where technology has put the tools of graphic design in the hands of many. Anyone can get Photoshop or InDesign or Illustrator on their computer. Even Word puts many graphic tools…