I once had a client, let’s call him George Smith, President of Smith Tool & Die. He didn’t have a logo. But he thought he did. On his letterhead, business cards, signage, and even on his trucks, there was the…
Something that’s been bothering me for some time now is all of these totally corny, clichéd, self serving, fatuous and vague taglines that businesses come up with. Personally, when I read one of these ridiculous taglines on a company’s website…
In our client experience with business owners, especially those just starting up, we’ve found that it is common to confuse and interchange terms like Logo, Branding and Identity. What a logo is, what it is meant to do, what company…
So how do you know if the logo you are paying for is “good”? There are plenty of bad logo designs out there. For a laugh or two, you can see some examples of bad logos here, for instance. The…
SkyHawk Studios recently completed an extensive promotional project for a Portland-based design engineering firm, Sturges DesignWorks. It’s a good example of the broad range of services we offer, but more importantly, a good example of how to execute an extensive…
If you’ve hired a professional graphic designer to make over your company image, it’s important that you listen to what he or she has to say about your image and your promotional literature. If the designer you have hired is…
So why does professional logo design not cost $5.00? SkyHawk Studios often gets asked by potential clients, why logo designers have such varied costs. Here is some insight into the answer to that question. While perusing the web one day,…
In today’s economic climate, we are finding that our client’s largest concern is how to maximize their gains with reduced budgets, limited resources, and fewer personnel. Given the social media tools we have available today, it is possible to forward…
We recently met with the executives of a manufacturing company that needed a new website. The owner mentioned that they had interviewed a number of other website professionals, and while they all knew the technical aspects of putting a website…
What best defines the image you are trying to portray for your business? How should your website or your literature look? Clean and modern-looking? Feminine? Conservative and businesslike? Youth-oriented? Street-smart? Having the correct image for your business starts with a…