This is the third article in a series on targeted marketing. The first two were How to Find Your Target Market and How to Reach Your Target Market. Marketing is never done to “everyone.” Any business, product or service has…
American businessman John Wanamaker (1838 – 1922) once famously said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” This is a problem common to all businesses, large and small. You spend…
“Target Market” or “Target Audience” is a concept that many business people don’t fully understand. Some years ago, I had a client who wanted to sell a self-help book. When I asked them who their target audience was, they said…
Once upon a time, life was simple. People accessed the web on their desktop computers or laptop computers. If you were designing a website, it just had to look good on a computer screen. Simple. But over the last few…
Clear, concise communication between a client and their graphic designer is the most essential ingredient to that client getting what they need and want and to the designer’s understanding of what the client’s vision is. But a client’s understanding of…
Bob had a great idea for a t-shirt business. His design ideas were killer; he just knew the kids would love them. The stores would be clamoring to take them. He was ready to go into mass production, right now! …
Tired of paying your webmaster for every update to your website?? Here’s a complaint we hear all too often: “I know our website is out of date. But it’s such a hassle to change anything. My web developer charges me…
Ok, so we like Jeff Foxworthy’s humor! But seriously… Do you cringe a bit when you look at your logo? Are you a bit embarrassed to hand out your business card with that old logo on it? Do you envy…
Why is the bounce rate on your website so high? Are people bouncing off of your website home page? Do they leave your home page without clicking through to other content? If so, your website may be violating some simple,…
Can Your Logo Be Type-Only or Does It Have to Be an Image? Not all clients need a symbol or picture as their logo. Sometimes an effective logo can be made using typography only. After all, logos is Latin for…