What can we learn from studying a few Portland restaurant websites – How do they rate in user friendliness? How does your site compare? Imagine you’re walking, biking or driving around your neighborhood and you get hungry. And maybe you’d…
Just when you thought you had it all figured out, Facebook comes up with yet another change, and one that will affect all your Facebook business pages. As of March 30th, all FB business pages will be automatically switched to…
One of the most important qualities of a good logo is simplicity. The best logos are simple, bold, and easily recognizable, whether on the side of a building or on a business card. An effective logo needs to be recognizable…
Trying to grab a customer’s attention these days is like standing up in a roaring crowd during a major sporting event and yelling, “Hey, pay attention to me!” With the amount of stimuli we’re bombarded with constantly, you need to…
Ever visited a website only to be so repulsed by the garish, horrible, clashing colors that you instantly exit the site? There is nothing that screams “amateur” louder than the clumsy use of color on a website. We’ve all seen…
Many great manufacturing companies, it seems, can build anything – except an effective website. I am always amazed that many top professional manufacturing, industrial and engineering firms have websites that are poorly designed, hard to navigate, impractical, and impossible for…
Something that’s been bothering me for some time now is all of these totally corny, clichéd, self serving, fatuous and vague taglines that businesses come up with. Personally, when I read one of these ridiculous taglines on a company’s website…
Sometimes you just have to cut your losses, admit that what you were trying to do or the way you were doing it simply doesn’t work. That’s the time to stiffen your upper lip and get back to that drawing…
You never get a second chance to make that first impression. So why not make it an impressive one? People don’t always see your products and services as the fabulous things you know they are. What they do see though,…
One of the points SkyHawk Studios tries to bring home to our clients when we are hired to build their website, is the factor of consumer usability. The most important consideration when building a website is not the beauty of…