What Makes a Logo “Good”?
So how do you know if the logo you are paying for is “good”? There are plenty of bad logo designs out there. For a laugh or two, you can see some examples of bad logos here, for instance. The…
The Evolution of a Project – What We Do and How We Do It
SkyHawk Studios recently completed an extensive promotional project for a Portland-based design engineering firm, Sturges DesignWorks. It’s a good example of the broad range of services we offer, but more importantly, a good example of how to execute an extensive…
What Is “Buzz”?
If you’re in any kind of business, you know how important word of mouth is and what it means in terms of gaining new customers – translated into lots more inroads into the community translated into lots more dollars in…
Why Trust Your Graphic Designer?
If you’ve hired a professional graphic designer to make over your company image, it’s important that you listen to what he or she has to say about your image and your promotional literature. If the designer you have hired is…
Why Professional Logo Design Does Not Cost $5.00? or $25.00 or even $50.00!
So why does professional logo design not cost $5.00? SkyHawk Studios often gets asked by potential clients, why logo designers have such varied costs. Here is some insight into the answer to that question. While perusing the web one day,…
Honing In On Your Message (Or How NOT To Waste Your Advertising Dollars)
In today’s economic climate, we are finding that our client’s largest concern is how to maximize their gains with reduced budgets, limited resources, and fewer personnel. Given the social media tools we have available today, it is possible to forward…
Copy Writing…Let’s Speak Plainly!
We’ve been doing copy writing for over 25 years. We’ve written, revised, edited and ghost-written hundreds of articles, essays, business descriptions, blog posts, press releases and even books. What we’ve found as a common problem, especially with companies trying to…
Creativity, the Missing Factor
We recently met with the executives of a manufacturing company that needed a new website. The owner mentioned that they had interviewed a number of other website professionals, and while they all knew the technical aspects of putting a website…
Defining Your Company Image
What best defines the image you are trying to portray for your business? How should your website or your literature look? Clean and modern-looking? Feminine? Conservative and businesslike? Youth-oriented? Street-smart? Having the correct image for your business starts with a…
Establishing Confidence in Your Professional Services
In our last post, we went over three key elements involved in reaching your business’ particular target public: getting attention, gaining interest and inspiring confidence. Today’s discussion will further explore the point of establishing confidence, giving specific attention to the…