“I’ve already had two web designers try to put together our website,” the client confessed to me. “They both failed. Their designs were attractive, but they just couldn’t seem to connect with the realities of our business.” Unfortunately, this story…
This is the third article in a series on targeted marketing. The first two were How to Find Your Target Market and How to Reach Your Target Market. Marketing is never done to “everyone.” Any business, product or service has…
Once upon a time, life was simple. People accessed the web on their desktop computers or laptop computers. If you were designing a website, it just had to look good on a computer screen. Simple. But over the last few…
Tired of paying your webmaster for every update to your website?? Here’s a complaint we hear all too often: “I know our website is out of date. But it’s such a hassle to change anything. My web developer charges me…
Why is the bounce rate on your website so high? Are people bouncing off of your website home page? Do they leave your home page without clicking through to other content? If so, your website may be violating some simple,…
There’s been a lot of discussion in recent years as to whether the term “graphic designer” accurately describes what we “graphic designers” really do these days. The change indicates an important shift in focus. And if you’re a business owner…
If you wonder why your marketing efforts aren’t resulting in the customers you think you should be getting or if you’re not selling enough of your products and services, then you’ll want to continue reading. We came across another excellent…
So you’ve got a great widget and you want to tell the world about it. You decide you’re going to get a brochure printed. You’re going to get some ads out, write a press release and put a fabulous website…
What are some of the most annoying factors of your website that can drive your potential clients away? As professional designers and experienced marketeers, we always try and direct our clients in the best dos and don’ts of website design….
What can we learn from studying a few Portland restaurant websites – How do they rate in user friendliness? How does your site compare? Imagine you’re walking, biking or driving around your neighborhood and you get hungry. And maybe you’d…