As former IBM CEO Thomas Watson Jr. told Wharton students in 1973, “good design is good business.” Investing in your company’s image and branding is a long-term strategy that has paid off for many businesses. It’s easy to skimp on…
“I’ve already had two web designers try to put together our website,” the client confessed to me. “They both failed. Their designs were attractive, but they just couldn’t seem to connect with the realities of our business.” Unfortunately, this story…
So why does professional logo design not cost $5.00? SkyHawk Studios often gets asked by potential clients, why logo designers have such varied costs. Here is some insight into the answer to that question. While perusing the web one day,…
We recently met with the executives of a manufacturing company that needed a new website. The owner mentioned that they had interviewed a number of other website professionals, and while they all knew the technical aspects of putting a website…
Thank you for visiting SkyHawk Studios’ new blog. For our first post, we thought we would write about the creative process that goes into developing a marketable image of your business. With over 25 years of experience, not only in…