Designing your logo is one of the most important promotional tasks for your company. Your logo is your public face. If it looks amateur, people will assume that your company is amateur and unprofessional. If your logo is well designed…
As former IBM CEO Thomas Watson Jr. told Wharton students in 1973, “good design is good business.” Investing in your company’s image and branding is a long-term strategy that has paid off for many businesses. It’s easy to skimp on…
Ok, so we like Jeff Foxworthy’s humor! But seriously… Do you cringe a bit when you look at your logo? Are you a bit embarrassed to hand out your business card with that old logo on it? Do you envy…
I once had a client, let’s call him George Smith, President of Smith Tool & Die. He didn’t have a logo. But he thought he did. On his letterhead, business cards, signage, and even on his trucks, there was the…
In our client experience with business owners, especially those just starting up, we’ve found that it is common to confuse and interchange terms like Logo, Branding and Identity. What a logo is, what it is meant to do, what company…
So how do you know if the logo you are paying for is “good”? There are plenty of bad logo designs out there. For a laugh or two, you can see some examples of bad logos here, for instance. The…
SkyHawk Studios recently completed an extensive promotional project for a Portland-based design engineering firm, Sturges DesignWorks. It’s a good example of the broad range of services we offer, but more importantly, a good example of how to execute an extensive…
If you’ve hired a professional graphic designer to make over your company image, it’s important that you listen to what he or she has to say about your image and your promotional literature. If the designer you have hired is…
So why does professional logo design not cost $5.00? SkyHawk Studios often gets asked by potential clients, why logo designers have such varied costs. Here is some insight into the answer to that question. While perusing the web one day,…
We recently met with the executives of a manufacturing company that needed a new website. The owner mentioned that they had interviewed a number of other website professionals, and while they all knew the technical aspects of putting a website…