As former IBM CEO Thomas Watson Jr. told Wharton students in 1973, “good design is good business.” Investing in your company’s image and branding is a long-term strategy that has paid off for many businesses. It’s easy to skimp on…
“I’ve already had two web designers try to put together our website,” the client confessed to me. “They both failed. Their designs were attractive, but they just couldn’t seem to connect with the realities of our business.” Unfortunately, this story…
Clear, concise communication between a client and their graphic designer is the most essential ingredient to that client getting what they need and want and to the designer’s understanding of what the client’s vision is. But a client’s understanding of…
You want your logo to enhance your company’s image. You want it to look professional, contemporary, and represent the quality of your products and services. So how do you avoid a logo that makes your company look small, unprofessional, backward,…
There’s been a lot of discussion in recent years as to whether the term “graphic designer” accurately describes what we “graphic designers” really do these days. The change indicates an important shift in focus. And if you’re a business owner…
Good logo design is highly individual. It is an attempt to capture the spirit and essence of your company in a simple, distinctive, easily recognized symbol. Designing a logo is a cooperative endeavor: the designer brings his or her expertise…
What are some of the most annoying factors of your website that can drive your potential clients away? As professional designers and experienced marketeers, we always try and direct our clients in the best dos and don’ts of website design….
Ever visited a website only to be so repulsed by the garish, horrible, clashing colors that you instantly exit the site? There is nothing that screams “amateur” louder than the clumsy use of color on a website. We’ve all seen…
The client had a seemingly simple question: “How much do you charge for a website?” He expected a simple answer – a dollar figure. He felt frustrated when he couldn’t get an immediate answer. Another client did get a dollar…
I once had a client, let’s call him George Smith, President of Smith Tool & Die. He didn’t have a logo. But he thought he did. On his letterhead, business cards, signage, and even on his trucks, there was the…