Branding is a term you hear thrown about by advertising agencies, marketing agencies and big businesses. They talk about “branding,” ” brand equity” and “brand loyalty. But is this something a small business needs to be concerned about? In a…
Asking “how much should a website cost?” is a bit like asking “how much should dinner cost?” It depends on where you go, and what you order. If you don’t have much money and just need to fill your belly,…
The internet is a moving target. It’s constantly changing and evolving as new technology, new tools, and new ways of connecting with customers are developed. Has your website kept pace? You put a lot of time and effort into your…
It may seem that all marketing and promotion is online these days. And there’s no question that a great website is a company’s number one promotional item, and online marketing is becoming more and more vital. Still, there are certain…
It all started with a simple enough question: How can I improve Google page rank for my website (and for my clients’ websites)? It’s a question I often get asked, and it’s one that every small business worries about. An…
It’s Halloween again, that time of year when the dead rise again. Ghosts, ghouls, and zombies shamble down our streets, demanding candy. Seems like a good time to talk about a subject that’s been publicly declared dead many times, but…
As former IBM CEO Thomas Watson Jr. told Wharton students in 1973, “good design is good business.” Investing in your company’s image and branding is a long-term strategy that has paid off for many businesses. It’s easy to skimp on…
When it comes to their websites, many business owners have just one question: “How can I increase my page ranking on Google and other search engines?” But the answer isn’t a simple one. Search Engine Optimization (SEO) is a complex…
At SkyHawk Studios, we use WordPress exclusively for our client’s websites. We wanted to share with you the reasons why we feel it is the best Content Management System (CMS) around. Sometimes you hear people say “Wordpress – isn’t that…
In today’s economy, no one can afford costly overruns on graphic design projects – including your website design. Keeping within the budget is a cooperative effort between you and your graphic designer. Here are a few tips to ensure that…