Tired of paying your webmaster for every update to your website?? Here’s a complaint we hear all too often: “I know our website is out of date. But it’s such a hassle to change anything. My web developer charges me…
Ok, so we like Jeff Foxworthy’s humor! But seriously… Do you cringe a bit when you look at your logo? Are you a bit embarrassed to hand out your business card with that old logo on it? Do you envy…
Why is the bounce rate on your website so high? Are people bouncing off of your website home page? Do they leave your home page without clicking through to other content? If so, your website may be violating some simple,…
Can Your Logo Be Type-Only or Does It Have to Be an Image? Not all clients need a symbol or picture as their logo. Sometimes an effective logo can be made using typography only. After all, logos is Latin for…
Way back in the 1980s (says he, pulling a long beard), I worked for an in-house agency involved with one of the first computer generated TV commercials. At that time, it required a massive Cray computer and an entire roomful…
You want your logo to enhance your company’s image. You want it to look professional, contemporary, and represent the quality of your products and services. So how do you avoid a logo that makes your company look small, unprofessional, backward,…
Sometimes when I tell friends or clients that I do “3D modeling” or “3D animation,” I get a blank look. They get that it has something to do with computers, but don’t get exactly what it is or what it…
There’s been a lot of discussion in recent years as to whether the term “graphic designer” accurately describes what we “graphic designers” really do these days. The change indicates an important shift in focus. And if you’re a business owner…
We’ve all seen how 3D computer graphics have revolutionized movies and video games. Virtually anything that can be imagined can now be created through the magic of computer generated imagery (CGI) – monsters, alien landscapes, even past civilizations. But what…
Good logo design is highly individual. It is an attempt to capture the spirit and essence of your company in a simple, distinctive, easily recognized symbol. Designing a logo is a cooperative endeavor: the designer brings his or her expertise…